Hooked: Gucci

As if channeling the Hintster generation, Gucci has gone online for its latest eyewear collection. Designed by the indefatigable Frida Giannini, Eyeweb features two generously oversized styles in a choice of six colors—all branded with the iconic green and red stripe. But the real fun starts at the interactive microsite, created exclusively for the launch. With social networkers in mind, it showcases a virtual Gucci-verse where users can “reflect and connect,” upload photos and browse through the jet set in different cities. Don’t be tardy for the party: log on and plug in. It’s more glamorous than updating your Facebook status.

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