For about ten years now, Eastpak has taken a cue from Pacman, chomping on bite-size coolness from vanguard artists and designers to update its classic backpacks. Walter Van Beirendock, Rick Owens and Raf Simons are among those whose collaborations with the American label have produced winning, even cult, objects of desire.
Eastpak’s latest collaboration is with the French record label Ed Banger, whose founder, Pedro Winter, can boast having managed such electronica giants as Daft Punk, Justice and Uffie. Conceived as a sweet reference to youthful innocence, the capsule collection centers around simple yet colorful backpacks and shoulder bags, suped up by cartoony prints melding with gothic lettering and childish drawings, imagined by So Me, Ed Banger’s graphic designer. The pieces are affordable (less than $90), but fewer than 1000 pieces were made, available in select stores worldwide, including Colette in Paris and Ed Banger‘s website.